ABOUT US
“WE HELP ENTREPRENEURS
ACHIEVE THEIR DREAMS
THROUGH RAPID, PROFITABLE,
AND SUSTAINABLE
CUSTOMER ACQUISITION ONLINE.”
WHO WE ARE
Tierra is a boutique DTC performance marketing agency built by operators. We've managed $500M+ in ad spend across 300+ brands, and we specialize in one thing: profitable, scalable customer acquisition on Meta, Google, and AppLovin (Axon). We don't do a little of everything. We do paid media and the creative that fuels it, and we do it better than shops 10X our size.
WHY WE EXIST
Most agencies are run by people who've never owned a brand, never made payroll, never watched their own money ride on a campaign. We have. We started Tierra because founders deserve a growth partner who's actually sat in their seat and tells them the truth even when it's hard to hear. Growth shouldn't feel like handing your business to a stranger. It should feel like a partnership.
WHAT SETS US APART
Most agencies staff your account with junior managers and bill you for hours. We don't. You work directly with the operators making the calls, and we treat your budget with the same discipline we'd use on our own. No bloated retainers, no hand-offs to a B-team, no spending your money to "learn" on the job. Every decision is one we'd make if it were our cash on the line, because for years, it was.
OUR CORE VALUES.
These aren't poster words. They're the principles we hire by, make hard calls by, and hold each other to, even when no one's watching, especially when it's inconvenient.
ENJOY THE RIDE
This is marketing, not heart surgery. We take the work seriously and ourselves a lot less so. Great results and a good time aren't a tradeoff, and we want both.
IMAGINE THE SOLUTION
Anyone can point at a problem. We show up with the fix. When something breaks, we're already three ideas deep into solving it before you've finished reading the email.
ALWAYS LEVEL UP
The platforms change every quarter, so we do too. Nobody here coasts on what worked last year. Getting sharper is part of the job, not a perk.
PUT PASSION IN THE PROCESS
We can't promise the algorithm cooperates every day. What we can promise is our process: rigorous, stress-tested, and refined constantly as the platforms change and the data rolls in. Outcomes follow a process you can count on. That's the part we guarantee.
DO THE RIGHT THING
Be honest. Be a good human. Treat clients, teammates, vendors, and the data we're trusted with the right way. The easy thing and the right thing aren't always the same. We pick the right one.
BE PROACTIVE
We'd rather flag it Monday than explain it Friday. We think three moves ahead and tell you what we see before you have to ask.
LIFE AT TIERRA
The people behind the performance. Obsessed with the work, serious about the wins, and always enjoying the ride.
LEADERSHIP
ALEX BROWN
Alex has been responsible for over $1B in digital marketing revenue across his career. Before founding Tierra, he held C-level roles at The Control Group, DFO Global, and Amasa, running global marketing teams and $100M+ annual media budgets. A performance marketing veteran and elite media buyer, Alex has sat on every side of the table: brand owner, investor, affiliate, and operator. Outside of work, he's a husband and dad to three boys, which is its own kind of full-time growth strategy.
BRENNAN MACK
Brennan has overseen millions in ad spend and runs Tierra's operations and paid media team, where his fingerprints are on every client outcome we deliver. Before Tierra, he was head of paid media buying at DFO Global and Amasa, scaling campaigns for some of the most demanding brands in direct response. At Tierra, he's also leading the charge on the agency's AI side. Brennan is the reason a boutique shop can deliver at the level of an enterprise one. Based in Maine, he brings a calm, methodical edge to a fast-moving business.
READY TO COMPOUND?
Ready to partner with a team of performance marketing veterans who execute at the highest level? We've put our own money on the line, scaled and exited our own brands, and we know the playbook because we've run it.